What does the AIF’s team of fitness experts predict will be the top 10 fitness trends for 2022?
As per our yearly tradition here at the Australian Institute of Fitness (AIF), when November rolls around we bombard our coaches, training team and other fitness leaders and professionals with a bunch of industry-related questions to see what they think the coming year will bring for the wonderful world of fitness.
This survey helps us understand the trends they expect to see dominating in 2022, so we can prepare and adapt our fitness business accordingly (if appropriate) – and help others do the same with their fitness businesses.
AIF’s CEO, Steve Pettit, commented on where he sees the industry going next year; “As restrictions and lockdowns hopefully become a thing of the past in 2022, it is unlikely we’ll see things return to the way they were before the onset of COVID-19. Instead, a combination of old meets new will become the norm as technology continues to drive evolutions in gym and PT offerings. Increasingly, we will likely see the fitness industry tailor bespoke programs, experiences and services to consumers’ individual wants and needs through a mix of in-gym, online and hybrid models. Fitness consumers will gain the flexibility to experience more of what they want – when, how and where they want it, while the fitness industry will be able to tap new opportunities through clever diversification, personalisation and meeting consumers where they want to train.”
He added “we will also likely continue to see fitness shift further beyond aesthetics and weight loss towards deeper areas of holistic health and wellbeing. The key role that fitness can play in broader health outcomes – especially mental health, chronic disease prevention and management, and evolving conditions like Long-COVID recovery, will all be key areas for Australia’s fitness industry to engage with.”
So, without further ado, here are the top 10 trend predictions for 2022 in the fitness space, starting with the front runner for the second year in a row…
1. Wearable Technology
2. Exercise is Medicine
3. Online Training
4. High-Intensity Interval Training
5. Health and Wellness Coaching
6. Hybrid Gym Offerings
7. Functional Fitness Training
8. Mobile Exercise Apps
9. Outdoor Activities
10. Mind and Body Training
With lockdowns and restrictions hopefully being left behind in 2021, we expect to see some huge shifts in the fitness industry into 2022 and beyond. Technology will continue to be the key driver of new opportunities for personal trainers and other fitness professionals, in terms of hybrid delivery models, apps and wearable tech
Whether you’re a PT on the frontline of the war against sedentary lifestyles, or are a fitness aficionado with your finger on the pulse of what’s hot in your training circles, what do YOU think will be trending in 2022?
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