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AIF In The Media
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Oliver Kitchingman | May 22, 2018
Fitness branding for every budget, with Derek Barton
Branding expert Derek Barton talks low cost club refreshes, over-delivering on your marketing promise, and why plain walls aren’t the …
Oliver Kitchingman | May 14, 2018
Connect with your body for better living, with Thomas Myers
The legendary ‘fascia man’ Thomas Myers talks kinaesthetic skills and grounding the body, training the forgotten body parts, and the …
Oliver Kitchingman | May 01, 2018
Conflicts in nutrition, with Dr Joanna McMillan
Nutrition scientist and dietitian Dr Joanna McMillan talks saturated fats and coconut oil, the low fat vs low carb farce, …
Oliver Kitchingman | Apr 24, 2018
Is it really possible to sell with authenticity? with China Richardson
Legend of the fitness sales scene, China Richardson, talks rapport, clarity of motivation, and why you should decline clients if …
Oliver Kitchingman | Apr 24, 2018
Core, floor and more! with Merrin Martin
Physiotherapist and women’s health specialist Merrin Martin talks understanding how the pelvic floor works with the core, ‘nuts to guts’, …
Oliver Kitchingman | Apr 03, 2018
Make data from wearables meaningful – and profitable, with Troy Morgan
Managing Director of Willows Health Group, Troy Morgan, talks working with wearables not against them, and translating data into meaningful …
Oliver Kitchingman | Mar 27, 2018
TRX: from Navy Seals to everyday clients, with Fraser Quelch
TRX developer and educator Fraser Quelch talks the real origins of TRX (or should that be TravelX?), foundational movements and …
Oliver Kitchingman | Feb 27, 2018
Keeping your PT and group workouts fun and effective, with Krista Popowych
Renowned trainer and educator Krista Popowych talks creating a sense of fun and community with training clients, managing mixed abilities …
