Lorena Sumich is the CEO and co-founder of KIXXFIT, an online platform that enables fitness professionals to upload, share and monetise on-demand training programs with new, fitness-focused audiences. Here, she chats with The Fitness Industry Podcast’s Oliver Kitchingman about helping everyday Personal Trainers get their piece of the huge online training pie; the advantages of real PTs over celebrity trainer platforms; reaching beyond the constraints of time and location to generate a secondary income; and how time-poor PTs can make better use of their time and skills.
