AIF Partners with CoreCoach to Give Students the Ultimate Coaching Platform

Monday 22nd of December, 2025, Gold Coast, Australia

The Australian Institute of Fitness (AIF), Australia’s leading provider of fitness qualifications with 225,000+ graduates since inception, today announced a strategic partnership with CoreCoach, the world’s first all-in-one platform for personal trainers and nutritionists.

The partnership means AIF students and graduates now have access to the same professional coaching platform used by the world’s top fitness professionals—giving them everything they need to launch and scale a successful coaching business from day one.

Launching today, CoreCoach integrates five critical business tools—training, nutrition, habits, payments, and communication—into a single mobile-first platform, eliminating the need for coaches to juggle 5-10 different apps. 

Powered by proven coaching systems, CoreCoach is designed to help coaches save 10-15 hours per week while delivering world-class client results.

From Qualification to Career: The Complete Pathway

For AIF students and graduates, the partnership creates a seamless pathway from qualification to career success:

• Step 1: Qualify with AIF – Get your Certificate III & IV in Fitness (Master Personal Trainer) or Master Nutritionist qualification backed by Australia’s most trusted fitness education provider
• Step 2: Coach with CoreCoach – Launch your coaching business with a professional platform that handles everything from training programs to payments
• Step 3: Scale Your Business – Grow from 5-10 clients to 50-100 clients without burning out, using CoreCoach’s automation and business tools

“We’ve trained over 225,000 fitness professionals over the past 30+ years, and the #1 question we hear from graduates is: ‘How do I actually run a coaching business?’” said Daine McDonald, Executive Chairman of AIF and Co-Founder and Executive Chairman of CoreCoach. 

“You can have the best qualifications in the world, but if you’re spending 15 hours a week managing spreadsheets, WhatsApp messages, and payment reminders, you’ll never scale beyond 20 clients. CoreCoach solves this by giving AIF graduates a professional operating system for their business—so they can focus on what they do best: transforming lives.”

The Problem: Coaches Are Drowning in Apps

Most personal trainers and nutritionists start their careers juggling 5-10 different tools to run their business:

1. Client Management: Spreadsheets or basic PDFs
2. Programming: Trainerize, My PT Hub, or pen & paper
3. Nutrition: MyFitnessPal, Cronometer, or manual tracking
4. Payments: Newie or various payment and business finance tools
5. Communication: WhatsApp, email, SMS, Skool, Facebook groups

This fragmentation costs coaches 10-15 hours per week in administrative work, reduces client retention by up to 30%, and limits their ability to scale beyond 20-30 clients.

For new AIF Master Personal Trainers or Nutritionists trying to build a business, this complexity can be overwhelming—and often leads to burnout before they even get started.

The Solution: One Platform, Five Core Features

CoreCoach replaces the entire tech stack with one integrated platform:

1. Client Management – Unlimited clients, onboarding, habits, progress tracking, and check-ins all in one place
2. Programming – Advanced workout builder with exercise library, video demos, and automated program templates
3. Nutrition – Meal planning, macro tracking, recipe library, and AI-powered meal recognition
4. Payments – Integrated billing, invoicing, and subscriptions with no external payment processor needed
5. Communication – In-app messaging, notifications, voice notes, and client portal

The result: Coaches save $200-$500 per month in software subscriptions and reclaim 10-15 hours per week to focus on coaching clients and growing their business.

Built on AIF’s Proven Education Systems

CoreCoach isn’t just another coaching app—it’s built on the same evidence-based systems that AIF has been teaching for over 30 years. Every training template, nutrition protocol, and habit-tracking system inside CoreCoach is backed by AIF’s proven IP.

This means AIF graduates can apply what they learned in their qualification directly inside CoreCoach—no need to learn a new system or methodology. It’s the natural extension of their AIF education.

Special Offer for AIF Students and Graduates

To celebrate the partnership, AIF students and graduates receive preferential access to CoreCoach founding memberships.

“This is the platform I wish I had when I started my coaching career 20 years ago,” said Tim Cochran, Chief Product Officer of CoreCoach and former personal trainer. “We’ve built CoreCoach to be the operating system for the next generation of fitness professionals—and AIF graduates are going to have a massive advantage by getting in early.”

About CoreCoach

CoreCoach is the world’s first all-in-one platform for fitness coaches, integrating training, nutrition, habits, payments, and communication into a single mobile-first solution. 

Powered by Clean Health Group’s 20+ years of evidence-based coaching systems, CoreCoach is designed to help coaches save 10-15 hours per week while delivering world-class client results. 

Founded in 2023 by Daine McDonald, Lauren McDonald and Chief Product Officer Tim Cochran, CoreCoach is backed by a network of 390,000+ fitness professionals across 80 countries in Clean Health Group and is targeting 500,000 active coaches by 2030. 

For more information, visit corecoach.app

About the Australian Institute of Fitness

Founded in 1979, the Australian Institute of Fitness (AIF) is Australia’s leading provider of fitness qualifications, having trained over 225,000 fitness professionals. 

AIF offers government-accredited Certificate III & IV in Fitness, Certificate IV in Nutrition, Diploma of Remedial Massage, along with specialised courses in personal training, group fitness, and fitness business.  

With campuses across Australia and online learning options, AIF provides flexible pathways for aspiring fitness professionals to launch successful careers. For more information, visit fitness.edu.au